Lead Magnet Success in Social

“Consistency is the key to success. By showing up at the same time each week, you not only build trust with your audience but also invite them to be a part of your journey.” - Selina Eizik

How to Use Facebook to Share Your Lead Magnet and Get More Leads

In today’s digital age, sharing your lead magnet effectively is crucial for getting people into your lead magnet funnel. One of the best ways to do this is by posting on Facebook. Here are some easy steps to help you share your lead magnet consistently and effectively, ensuring maximum engagement and lead generation.

Consistency is Key

Before diving into the steps, it’s important to emphasize the power of consistency. Posting at the same time every week—such as early afternoon every Friday, which you might call “Funnel Fridays”—can significantly boost your traction. Facebook’s algorithm rewards consistent behavior, and you’ll notice that your views and engagement improve week after week. While you can experiment with different days and times to find what works best, once you identify the optimal time, stick to it.

With that said, here are 6 steps to getting more exposure on your lead magnet in Facebook👊

1. Make a Post

Start by creating a reel or picture with you in it, regardless of what you’re doing. This personal touch helps build a connection with your audience, making your content more relatable and engaging. Whether you’re at a property showing, enjoying a coffee break, or sharing a behind-the-scenes look at your work, the key is to feature yourself authentically.

2. Add a Caption

Write a compelling caption that includes a brief description with a call to action to check out the link in the comments. This ensures your audience knows exactly what you’re offering and how to access it. Be clear and concise, highlighting the value your lead magnet provides. For example, “Discover the top ten tips for selling your home quickly! Check out the comments for the link to get your free guide.”

3. Generate an Emotion

Incorporate your emotions into the post to make it more genuine and relatable. Sharing your excitement, enthusiasm, or any relevant feeling will resonate with your audience and draw them in. Facebook calls this feelings! Add your feeling.

4. Notify Friends

Boost your post’s visibility by commenting on it with a phrase like “Check this out!” followed by the link to your lead magnet. Then, comment on your own comment with @highlight to notify your friends. This double-comment strategy increases the likelihood of engagement by making sure your post gets noticed.

5. Emphasize Your Post

Share the post to your story with the lead magnet link and pin it to the top of your profile. This keeps the post prominently visible, making it easy for new and returning visitors to find your lead magnet. Pinned posts are an excellent way to ensure that important content remains at the top of your page.

6. Touch Base

Finally, spend 10-15 minutes after you post simply engaging with your feed by liking, hearting, and commenting on posts from potential prospects. This active engagement helps you stay top-of-mind and encourages reciprocal interaction from your audience. When people see you interacting with their content, they’re more likely to engage with yours in return.

Using these six steps consistently every week will help you maximize your engagement on Facebook and effectively share your lead magnet. Remember, the key is to be consistent and genuine in your interactions. By dedicating a specific time each week to post and engage, you’ll build a habit that Facebook’s algorithm loves, ultimately driving more views and leads into your funnel.

Start implementing these steps today, and watch your lead generation efforts thrive on Facebook. Happy posting!