Struggling with Your Farming Efforts?
Omni-Channel Activation is Key To Success
The Ultimate Way to Farm in 2024
I gave up on farming because I never got results...
Farming has become a key strategy for realtors looking to stand out in today’s competitive market. However, its really challenging because it takes so long, a lot of effort, and often times it doesn't work so you just give up. Until Now... Introducing Omni-Channel Farming Campaigns - the ultimate way to farm for 2024- it's hyper targeted, intentional, consistent and most importantly goes beyond the traditional mailer approach - It's Omni channel - building your brand awareness both physically and digitally..
- Stacy Esser
Founder of SEG, Top 1% Realty Team
Omni-Channel Marketing Program
DIRECT MAIL
Personalized campaigns with QR codes to increase engagement to your digital funnels.
The most powerful direct mail is consistent, trackable, and personalized. To earn trust and market share, you need to send mailers twice per month to the same households. Your messaging should combine market insights for your farming area with community news and lifestyle/wellness support to show you care.
SMS/EMAIL
Customized long-term nurtures to drive traffic to your funnels.
Funnels guide digital experiences and showcase your lead magnet, building greater trust with your community. Acquire emails and phone numbers from your farming market to share your insights via email and timely SMS messages, establishing your reputation as the Go-To Realtor.
SOCIAL MEDIA
Run social campaigns to reach your audience with valuable content.
Facebook audience targeting campaigns allow you to create similar messaging for your farming market in their social feeds. This increased exposure builds credibility and trust with your market and showcases your deep involvement in the community. Ads featuring your lead magnet or success stories drive engagement and conversion.
Omni-Channel Farming Campaigns
Traditional Farming
Broad. You select a neighborhood or city based on your market knowledge and try to reach as many homes as you can afford.
Siloed. You send out direct mailers to all the homes in your farming area.
Inconsistent. You send periodic personalized mailers or monthly just sold post cards.
Omni-Channel Farming
Hyper-Targeted. You use a data-driven approach to pick a hyper targeted set of homes that have the largest opportunity and ROI.
Omni-Channel. You use direct mail, digital and email to ensure your messages are seen.
Intentional. You send out 24 mailers per year that strategically position you as the Go-To Realtor.
Be the Supercharged Agent with Marketing Automation
With personalized messaging and automated processes, our system keeps you unforgettable and engaged effortlessly, without lifting a finger.
Integrated Omni-Channel Lead Generation
Unleashing cutting-edge, omni-channel marketing strategies (Direct Mail, Social, SMS) with marketing automation and funnels for seamless lead generation and prospect conversion.
MOFIR-Driven
Database Activation
Never miss a real estate opportunity again with Database Activation—reengage and activate your entire contact list through email and SMS.
Go-To Realtor
Follow-up & Nurtures
Cultivate long-term relationships with personalized nurture campaigns, guiding your contacts towards conversion with strategic touchpoints to nurture for years!
The Creators
Stacy Esser
Stacy Esser has been at the Top 1% of her MLS for over a decade and has been featured on NBC Today, The Today Show, Good Morning America and more. She currently leads a Realty Team in one of the most competitive markets in the US.
Selina Eizik
Selina Eizik has been in digital marketing for over 20 years leading two companies - a top 10 ranked agency by Ad Age and a SaaS marketing technology to an over half billion dollar valuation. Her methods have been tested and proven on some of the top brands in the world.
Ready to Start Farming?
STEP 1: Select Your Farming Market
The biggest farming mistake realtors make is
they choose the wrong set of homes and send one-off inconsistent mailers and expect to get results. Successful farming starts with the right targeting.
Watch This Video
8 Steps to Targeting Your Farm Area
Average ROI Return in 3 Months
This method is incredible! I got appointments in the first week of launch. Never seen anything quite like this! I went from manually texting to autopilot!
ALLISON BERKOWITZ
The process was seamless, and the final result exceeded our expectations. I couldn't be happier! I finally feel the peace of mind my contacts are taken care of and my database is growing!
WILLIAM BALLARD
STEP 2: Personalize Your Farming Campaign
If you have watched our free training and selected your farming market, let's review the ultimate 24 month farming campaign to maximize your ROI and transform your results.
Book Your Stratgegy Session for Your Personalized 24 Month Omni-Channel Success Plan!
FAQS
What sets you apart from the drip campaigns or Smart Plans in my CRM?
Drip campaigns are designed to
Can you generate new leads?
At [Your Agency Name], what truly distinguishes us is our unwavering commitment to personalized service and results-driven strategies. We don't believe in one-size-fits-all solutions. Instead, we take the time to understand your unique business needs, industry challenges, and goals. Our team of seasoned experts crafts tailor-made marketing strategies that align perfectly with your objectives. Additionally, our transparent and collaborative approach ensures that you are involved in every step of the process. We measure our success by your success.
Does this method work for all types of realtors?
Absolutely. We take pride in our versatility and adaptability. Whether you're a small startup, a mid-sized company, or a large enterprise, our services are designed to be scalable and customized to meet your specific needs. Moreover, we have experience working across a wide range of industries, from tech and healthcare to retail and finance. Our diverse portfolio attests to our ability to tailor strategies that resonate with your target audience, regardless of your industry. We believe that effective marketing is about understanding your unique brand and your audience, and that principle applies universally.
Is there a guarantee?
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What are the touchpoints you have?
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Do you help me to clean my database?
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What is the investment requirement?
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